Member empowerment has always been an important motivational factor for members to achieve their goals, however member empowerment is now more important than ever.
FitSense Blog
Successful fitness businesses all have something in common; they put the member at the centre of everything they do. There are a number of ways in which this can be done but one that is utilised by successful operators at a multinational level all the way down to single PT’s operating out of studios, is professional body composition analysis.
By now, I’m sure you are aware of the many benefits that a member app brings to your members and your facility. Providing your members with an app significantly enhances the member experience, from the ability to book classes from anywhere, gain access to your club quickly and securely, to optimising member engagement with in-app performance tracking. But did you know that a member app can also serve as an effective member acquisition tool?
Let’s take a look:
Mobile has opened the doors to a new world of digital onboarding for health and fitness clubs, delivering a convenient user-experience which aligns with the ‘mobile-first’ preferences of today’s society.
Imagine Jo is at home after a long day at work, eating a takeaway. She decides that to make up for her naughty meal, she needs to do an extra class this week, so she takes out her smartphone, opens her member app and books a group HIIT class for tomorrow.
Almost everything we do today is done through our mobile devices. We live in a ‘mobile-first’ world, there’s no getting around it.