FitSense Rewards

Incentivise member activity with rewards, for better retention

FitSense Rewards works to improve member retention and increase revenue by incentivising in club activity with exciting and high perceived value rewards. By driving member activity through a rewards programme, your member is more likely to stay longer.

3 Steps to FitSense Rewards

Understand the FitSense Points System

Read through the Guide to Points section of the Customer Zone, to get a thorough understanding of the FitSense Points structure

Take me there

Promote Rewards to your Members

Head to the Marketing Resources section of the Customer Zone and download your favourite posters and marketing tools.

Take me there

Set up your
vouchers

Read the Guide to Vouchers section of the Customer Zone to get a good understanding of how to select and set up your vouchers.

Show me how

Points Guide and Methodology

During the development of the FitSense Points structure, ClubWise drew on industry research to ensure we created and delivered a truly effective Points System that provides tangible insights into how specific interactions and activities influence a member’s length of stay. The points allocation is weighted towards the activities that are known to have a positive impact on retention.

The points have been allocated to each activity as follows:

Billing, clubwise, management, direct debit, debit collection, direct debit collection, Membership Management

Visiting the club

Points for Activity
100 points

This is a base measurement that everything else is marked against. It makes up part of other scores. As members are required to visit the club to accumulate points, this forms the spine of FitSense Points.

100 points

Attending a class

Points for Activity
150 points

Research shows that members who include group exercise as part of their routine tend to stay members for longer.
We have therefore attributed more points to this than we have for standard ‘gym visits’, to help drive class participation.

Attending a class 50 points + Visit 100 points = 150 points in total

PT Session

Points for Activity
200 points

1:1 appointments are incredibly powerful when it comes to retention, especially with a qualified Personal Trainer. Completing a PT session is worth twice as many points as attending a gym session alone and is more heavily weighted than Group Ex. due to the 1:1 nature of the appointment.

PT Session 100 points + Visit 100 points = 200 points in total

Group Heart Rate

Points for Activity
180–198 points

This will reward members for working hard in a class, but more importantly engaging more in depth with their fitness goals. Group heart rate shows a desire to want to understand fitness and track their progress. When it comes to retention and reaching your goals, being able to track your progress is vital, hence its weighting. It’s more impactful than a standard class, however slightly less than PT if the individual has a large output of work during that session.

30-48 points + Visit + Attending a Class = 180–198 points in total

In App Purchase

Points for Activity
1 point per £ spent

A smaller allocation of points has been used here, as purchasing items doesn’t necessarily increase the likelihood that a member will continue to use your club. The points system is ideally motivating members to remain a member and this is driven by achieving fitness related goals. Points for purchasing retail items is a little bonus and will help to increase your members secondary spend.

1 point (per £ spent)

My Body – Tanita

Points for Activity
250 points

Research indicates that losing 1% of body fat is a realistic goal each month (this obviously depends on starting body composition). This rewards those members who are potentially newer to the gym environment, and encourages them to measure their body composition. When they see progress, they are more likely to continue their journey. If they don’t see progress, they are more likely to engage in Personal Training, if they are serious about achieving their Fitness goals.

My Body 150 points + Visit 100 points = 250 points in total

Refer a Friend

Points for Activity
300 points

If a member successfully refers a friend (that goes on to join the club), then it is a great indication that this member is a huge promoter of your club. The most powerful form of sales is referral hence the number of points they can accumulate for successfully referring a friend.

300 points

Guide to Vouchers

Here you will find a comprehensive guide to choosing and setting up My Rewards vouchers for your members. There are no limits or strict guidelines when it comes to choosing what rewards you want to offer your members, but to help get you started, we have outlined some examples from each of the four main categories that we recommend.

In club
activities

Secondary
Services

Local Business
Partnerships

Charities

In Club Activities

In our examples below for the In Club Activities category, you will notice that we have allocated slightly lower points levels than we have for the External Rewards, despite the reward value being similar. This is because internal ‘in club activity’ rewards drive continued activity and engagement at your club, which therefore further increases the likelihood of retention.

Example 1
Example 2

1 Free Hour of Personal Training

points1,800

value
£40

An example of the level of activity required (in terms of visits),
for a member to earn enough points for this reward:

Gym
Only User

18
visits in a month

50/50 Gym
& Class User

15
visits in a month

Classes
Only User

12
visits in a month

Free 1 week Guest Pass

points
1,800

value
£40

An example of the level of activity required (in terms of visits),
for a member to earn enough points for this reward:

Gym
Only User

18
visits in a month

50/50 Gym
& Class User

15
visits in a month

Classes
Only User

12
visits in a month

Secondary Services Rewards

Secondary Services Rewards present high perceived value for your members and tend to be very attractive due to the variety and ‘treat’ element. These are simple and cost-effective rewards to offer as they are existing services within your club. You can offer these rewards throughout the year, for minimal cost and effort.

Example 1
Example 2
Example 3
Example 4
Example 5
Example 6
Example 7

Free Coffee from Club Café

points
600

value
£3

An example of the level of activity required (in terms of visits),
for a member to earn enough points for this reward:

Gym
Only User

6
visits in a month

50/50 Gym
& Class User

5
visits in a month

Classes
Only User

4
visits in a month

Free 30min Tanning Session

points
700

value
£4

An example of the level of activity required (in terms of visits),
for a member to earn enough points for this reward:

Gym
Only User

7
visits in a month

50/50 Gym
& Class User

6
visits in a month

Classes
Only User

5
visits in a month

Free one hour creche session

points
900

value
£8

An example of the level of activity required (in terms of visits),
for a member to earn enough points for this reward:

Gym
Only User

9
visits in a month

50/50 Gym
& Class User

7
visits in a month

Classes
Only User

6
visits in a month

Branded Towel & Water Bottle

points
1,200

value
£20

An example of the level of activity required (in terms of visits),
for a member to earn enough points for this reward:

Gym
Only User

12
visits in a month

50/50 Gym
& Class User

10
visits in a month

Classes
Only User

8
visits in a month

Free Locker for 3 months

points
1,400

value
£30

An example of the level of activity required (in terms of visits),
for a member to earn enough points for this reward:

Gym
Only User

14
visits in a month

50/50 Gym
& Class User

12
visits in a month

Classes
Only User

10
visits in a month

Free one hour massage treatment

points
1,700

value
£35

An example of the level of activity required (in terms of visits),
for a member to earn enough points for this reward:

Gym
Only User

17
visits in a month

50/50 Gym
& Class User

14
visits in a month

Classes
Only User

12
visits in a month

Free one hour nutrition session

points
1,900

value
£50

An example of the level of activity required (in terms of visits),
for a member to earn enough points for this reward:

Gym
Only User

19
visits in a month

50/50 Gym
& Class User

16
visits in a month

Classes
Only User

13
visits in a month

Local Businesses

By working with local businesses, you are building valuable and positive relationships that present great marketing opportunities for both parties. In exchange for your chosen local businesses reward, you will be promoting their products and service to your membership base.

This works very well, as your membership base is their target market geographically.
By building relationships with local businesses, you can work together on seasonal rewards and promotions, target low revenue periods and create tactical offers.

These rewards are perceived as exciting and high value by your members, due to the ‘treat’ and ‘special occasion’ elements. It will also provide an opportunity for your members to try new experiences.

Download our guide to pitching FitSense Rewards to local businesses!

Download

Example 1
Example 2
Example 3
Example 4
Example 5
Example 6

Free Coffee at Local Café

points
950

value
£4

An example of the level of activity required (in terms of visits),
for a member to earn enough points for this reward:

Gym
Only User

10
visits in a month

50/50 Gym
& Class User

8
visits in a month

Classes
Only User

7
visits in a month

50% Off Cut and Shave at Local Barbers

points
2,000

value
£10

An example of the level of activity required (in terms of visits),
for a member to earn enough points for this reward:

Gym
Only User

20
visits in a month

50/50 Gym
& Class User

16
visits in a month

Classes
Only User

14
visits in a month

Two for one on main meals at a local independent restaurant

points
2,150

value
£15

An example of the level of activity required (in terms of visits),
for a member to earn enough points for this reward:

Gym
Only User

22
visits in a month

50/50 Gym
& Class User

15
visits in a month

Classes
Only User

15
visits in a month

Free 30min Manicure

points
2,300

value
£20

An example of the level of activity required (in terms of visits),
for a member to earn enough points for this reward:

Gym
Only User

23
visits in a month

50/50 Gym
& Class User

19
visits in a month

Classes
Only User

16
visits in a month

Free cut and blow dry

points
2,500

value
£30

An example of the level of activity required (in terms of visits),
for a member to earn enough points for this reward:

Gym
Only User

25
visits in a month

50/50 Gym
& Class User

20
visits in a month

Classes
Only User

17
visits in a month

Free entry to Local Attraction

points
3,000

value
£40

An example of the level of activity required (in terms of visits),
for a member to earn enough points for this reward:

Gym
Only User

30
visits in a month

50/50 Gym
& Class User

24
visits in a month

Classes
Only User

20
visits in a month

Charities

Charitable donations are a great way to give a greater purpose to someone’s fitness journey. Encourage them to build habits for the future, by incentivising with a charity donation!

You could make this specific to a charity in certain months of the year. All the time you are rewarding people for visiting the gym (building habits to increase the likelihood of them remaining a member).

Example 1

Charity Donation

points
2,000

value
£4

An example of the level of activity required (in terms of visits),
for a member to earn enough points for this reward:

Gym
Only User

20
visits in a month

50/50 Gym
& Class User

16
visits in a month

Classes
Only User

13
visits in a month

How do I create the rewards?

Creating rewards is a very quick and simple process. Just follow the steps below:

Select FitSense Rewards from the menu

Simply add your text and an image

Watch the video below for a comprehensive tutorial on FitSense Rewards

Download our guide to pitching FitSense Rewards to local businesses!

Download

FitSense Rewards is
here! postersDownload

FitSense Rewards coming
soon! PostersDownload

FitSense ‘How to’
Guide PostersDownload

FitSense
Feed posts
Download

Social media posts

We all know social media is a hugely effective marketing tool, so we’ve created lots of eye catching and engaging social posts for you to download and share across your social platforms. Download all of them, or just a couple, the choice is yours.

Download

Social media video posts

Download Video Posts

Promote FitSense Rewards to your members using our
ready made Campaign Manager emails!

These Campaign Manager emails are ready to use in Campaign Manager now. Just search Campaign Name indicated underneath each email below, edit in Campaign Manager to suit your own messaging and send!

Campaign Name

FSR New Voucher

Campaign Name

FSR Earning Points

Campaign Name

FSR Top 3 Earners

Campaign Name

FS Rewards Challenge

Campaign Name

FS Rewards Launch

Campaign Name

FS Rewards Is Coming

FitSense Rewards promotional video for your members

We have created a short promotional video for your members to help you market this great new feature and drive member participation. You can share this video across your social platforms or include it in an email campaign. The choice is yours!

60 Second FitSense Rewards Tutorial Video

We have created a short tutorial video for FitSense Rewards, which shows your members how to earn points, redeem points and claim vouchers! This video is great for sharing on your social media platforms!

My Rewards Tutorial

FitSense Rewards Website Banners

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Request a Marketing Pack!

To save you the hassle of downloading and printing promotional posters and flyers, we can provide you with a printed marketing pack containing:

6 A4 posters

4 A3 posters

1 A1 poster

150 flyers (handy to keep at reception!)

Request Now

Set your members challenges to boost their
points and drive motivation!

Setting a challenge is a great way to help promote retention and engagement with your members. By creating and setting a challenge, your members can earn bonus points for completing them. The use of challenges can help increase retention and longevity of stay. Challenges are defined as a set of activities
completed a certain number of times.

Here are some great ways to utilise the Challenge option. Simply click on each challenge below for an example:

New Member Challenge

Time Frame4 Weeks

Bonus Points300

The ChallengeGet enrolled into our Club Culture! We have set a mini challenge to ensure you get off to a great start! Complete this challenge and receive a bonus of 200 points to spend on Rewards!

RulesVisit the club 10 times – Attend 2 classes

Tutorial Video Coming Soon

Increase Referrals

Time Frame1st – 30th June

Bonus Points700

The ChallengeSummer is here! We want you to enjoy training with a friend… So, successfully refer a friend who joins, and receive a bonus of 700 points on top of your normal 300 points… 1,000 points to spend on some of our amazing Rewards!

RulesSuccessfully Refer 1 friend who joins in June

Watch the video tutorial below for a step by step guide to setting up this challenge!

Watch Video

Increase attendance in new classes

Time Frame6 weeks

Bonus Points350

The ChallengeWe have a new class on our timetable… Max‘s Bootcamp! If you can stand the pace and participate in 6/6 sessions before 18th November, we’ll reward you with 350 bonus points! Then, head to our Rewards tab in FitSense and spend them on our great products!

RulesAttend 6 Max Bootcamp Classes before 18th November

Tutorial Video Coming Soon

Promote attendance in low attended classes

Time Frame4 Weeks

Bonus Points300

The ChallengeCan you complete our HIIT class on Sunday with Jo? She pushes you hard and in a fun environment! Therefore, if you can complete the 4 classes in a month, we will reward you with bonus points!

RulesAttend 4 Jo HIIT Classes before 31st October

Tutorial Video Coming Soon

Increase club usage in quiet times

Time Frame1st – 31st August

Bonus Points300

The ChallengeTake advantage of our August Challenge! Nice and simple, get into the gym and enjoy your workouts! We know that people lose focus around this time of the year… Keep up that habit, and earn some bonus points!

RulesVisit the club 12 times within August

Watch the video tutorial below for a step by step guide to setting up this challenge!

Watch Video

FitSense Rewards

FitSense Rewards

Incentivise member activity with rewards, for better retention

3 Steps to FitSense Rewards

Understand the FitSense Points System

Promote Rewards to your Members

Set up yourvouchers

Points Guide and Methodology

The points have been allocated to each activity as follows:

Visiting the club

100 points

Attending a class

Attending a class 50 points + Visit 100 points = 150 points in total

PT Session

PT Session 100 points + Visit 100 points = 200 points in total

Group Heart Rate

30-48 points + Visit + Attending a Class = 180–198 points in total

In App Purchase

1 point (per £ spent)

My Body – Tanita

My Body 150 points + Visit 100 points = 250 points in total

Refer a Friend

300 points

Guide to Vouchers

In club activities

SecondaryServices

Local BusinessPartnerships

Charities

In Club Activities

1 Free Hour of Personal Training

points1,800

value £40

Gym Only User

18 visits in a month

50/50 Gym & Class User

15 visits in a month

Classes Only User

12 visits in a month

Free 1 week Guest Pass

points 1,800

value £40

Gym Only User

18 visits in a month

50/50 Gym & Class User

15 visits in a month

Classes Only User

12 visits in a month

Secondary Services Rewards

Free Coffee from Club Café

points 600

value £3

Gym Only User

6 visits in a month

50/50 Gym & Class User

5 visits in a month

Classes Only User

4 visits in a month

Free 30min Tanning Session

points 700

value £4

Gym Only User

7 visits in a month

50/50 Gym & Class User

6 visits in a month

Classes Only User

5 visits in a month

Free one hour creche session

points 900

value £8

Gym Only User

9 visits in a month

50/50 Gym & Class User

7 visits in a month

Classes Only User

6 visits in a month

Branded Towel & Water Bottle

points 1,200

value £20

Gym Only User

12 visits in a month

Set up your
vouchers

In club
activities

Secondary
Services

Local Business
Partnerships

value
£40

Gym
Only User

18
visits in a month

50/50 Gym
& Class User

15
visits in a month

Classes
Only User

12
visits in a month

points
1,800

value
£40

Gym
Only User

18
visits in a month

50/50 Gym
& Class User

15
visits in a month

Classes
Only User

12
visits in a month

points
600

value
£3

Gym
Only User

6
visits in a month

50/50 Gym
& Class User

5
visits in a month

Classes
Only User

4
visits in a month

points
700

value
£4

Gym
Only User

7
visits in a month

50/50 Gym
& Class User

6
visits in a month

Classes
Only User

5
visits in a month

points
900

value
£8

Gym
Only User

9
visits in a month

50/50 Gym
& Class User

7
visits in a month

Classes
Only User

6
visits in a month

points
1,200

value
£20

Gym
Only User

12
visits in a month

50/50 Gym
& Class User

10
visits in a month

Classes
Only User

8
visits in a month

points
1,400

value
£30

Gym
Only User

14
visits in a month

50/50 Gym
& Class User

12
visits in a month

Classes
Only User

10
visits in a month

points
1,700

value
£35

Gym
Only User

17
visits in a month

50/50 Gym
& Class User

14
visits in a month

Classes
Only User

12
visits in a month

points
1,900

value
£50

Gym
Only User

19
visits in a month

50/50 Gym
& Class User

16
visits in a month

Classes
Only User

13
visits in a month

points
950

value
£4

Gym
Only User

10
visits in a month

50/50 Gym
& Class User