Body Composition Analysis is now a huge trend in fitness technology and is becoming more and more popular with fitness clubs. This is because body composition analysis enables fitness club staff to help their members measure and track progress and develop fitness plans that are best suited for each individual members’ body and desired goals, providing them with better results and a better member experience.
What’s Wrong With Traditional BMI?
Body Composition Analysis provides a better measurement of fitness and health than the Body Mass Index because it takes more than just weight and height into account. Body Composition Analysis provides your members with insight into the composition of each body part as well as an overall picture, so they know exactly what to focus on to achieve their fitness and body shape goals. Not only that, regular repeat sessions allow your members to track their progress and clearly see their results, which keeps them motivated.
The Benefits Of Introducing Body Composition Analysis To Your Club
Adding Body Composition Analysis into your service offering adds significant perceived value among your prospects and current membership base, whilst providing you with a competitive edge, helping to boost member acquisition and member retention.
Member Acquisition
Having a Body Composition Analysis product provides you with a fantastic opportunity to generate new member sales through outreach activity. With a portable scale such as the Tanita MC580, you can take them anywhere, whether that’s a shopping centre, offices or anywhere else that you wish to target. You can offer prospects complimentary body composition analysis, resulting in tailored workout advice and a free follow up session in club. Engaging prospects through body composition analysis is an effective way to entice new members.
Member Experience
Offering Body Composition Analysis to your members also improve the member experience, as your members are getting more personalised service with tailored fitness plans from your trainers, based on regular accurate body composition results. Training programmes are more targeted which delivers better results for your members. Your members are able to track their progress over time, which motivates them and helps them feel in control of their fitness journey.
Benefits to your bottom line
Body composition analysis presents an opportunity to upsell PT. Trainers can schedule informed consultations with members based on their data, allowing them to create tailored programmes to support members goals. On top of this, you could add Body Composition Analysis sessions as a paid service, on top of your current membership fee to increase your revenue.
Are you ready to take the next step?
At ClubWise, we have developed FitSense My Body, a fully integrated body composition analysis tool, allowing your members to measure, record and track their body composition through their FitSense Member App, using the highly accurate Tanita scale. The professional accuracy and reliability of the Tanita scale will encourage members to visit your club regularly to check and monitor their progress, resulting in more active and engaged members.
Integrated with Tanita Scales, delivering highly accurate results
FitSense My Body seamlessly integrates with the industry’s leading provider of body composition analysis devices, Tanita. Specifically, the Tanita MC 580, a professional standard scale delivering highly accurate, reliable and consistent results, which will drive club visits and increase member engagement.
Includes all key body composition measurements
Your members can record and monitor up to 12 body composition measurements and set goals for each. FitSense My Body also displays a segmental breakdown of Body Fat and Muscle mass, giving members additional motivational information. It allows Personal Trainers to analyse muscular imbalances and prescribe more specific workouts!
Integrated with FitSense Rewards
My Body integrates with FitSense Rewards, which allows your members to earn points for every 1% reduction in body fat, which they can exchange for exciting rewards. The combination of rewarding someone internally (improvements in body composition) and externally (allowing them to earn points to exchange for a reward) becomes a very powerful tool in keeping your members engaged and motivated, and ultimately increasing their length of stay.
Check out these great testimonials from ClubWise customers already using FitSense My Body:
“We have had some great buzz around FitSense My Body and it has really helped people focus on specific goals instead of just wandering the gym floor for a workout. It has actually brought the members closer to the fitness team and we have a better chance at explaining what they need to do to improve on certain areas of their health and fitness.”
Noel Rodriguez,
Gym Plus Drogheda
“My Body has been amazing, really integrated in well with the club’s procedures. Every new member gets a scan and a basic programme off the back of the results to follow and during that process the personal trainer has the opportunity to sell pt. After the basic 4 week programme, we get the member in again for another scan and another sit down with a trainer to discuss the next plan of action, so it’s been a great tool. All the members have been loving it!”
William Wylie,
The Club Gym
Find out more about My body here.
For more information, why not request a FitSense demonstration today!
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